Important Update! How to Principal Entity & Telemarketer Binding Process dlt platform
Important update regarding the TRAI regulation TCCCPR 2018 , which involves the binding of Principal Entities (PEs) and Telemarketers on the DLT platform for SMS services.
According to the regulation, all entities engaged in commercial communication—such as Telemarketers, Aggregators, and Principal Entities—must register on the DLT platform to ensure compliance. Principal Entities are required to declare their corresponding Telemarketers, Aggregators, and Delivery Telemarketers to maintain visibility throughout the communication chain.
This initiative aims to prevent fraudulent communications and the misuse of Headers and Content Templates, ensuring end-to-end traceability of messages. PEs will have access to information about all authorized Telemarketers in their communication chain.
Please note that if the binding is not properly set up on the DLT platform, SMS messages will be dropped during the scrubbing process.
Key Dates:
The scrubbing process for PE-TM binding will go live on 01st December 2024. Only messages from complete, compliant chains will be delivered; non-compliant messages will be scrubbed.
The registration process for declaring your Telemarketer/Aggregator/Delivery Telemarketer will be available starting October 17, 2024.
Binding Process
The binding process refers to how messages flow from the Principal Entity through Registered Telemarketers (RTMs) to the telecom operator's network. This process includes:
Declaration of Telemarketer Chain: The Principal Entity must declare all Registered Telemarketers involved in sending their messages. This ensures that all intermediaries in the communication chain are compliant with TRAI regulations.
Minimum Intermediaries: To maintain data confidentiality, it is recommended that there are minimal intermediaries between the Principal Entity and the telecom operator. Ideally, there should be no more than one or two RTMs in this chain.
Process Overview:
Log in to the DLT Platform.
Select the “Manage Telemarketer Relationship” tab and choose “Create New Chain Request.”
Enter the DLT ID of your corresponding Telemarketer; the name will auto-populate (please verify before submission).
Enter the DLT ID of your corresponding Telemarketer ID the name will auto-populate (please verify before submission).
After submitting the request, inform the Telemarketer to acknowledge it on their DLT login.
