14 best whatsapp promotional messages template
September 2021, WhatsApp Business Platform has
revolutionized the way we communicate with each other by allowing its users to
send WhatsApp promotional messages to expand their audience. With more than 2
billion active users, it has become an attractive platform for businesses to
promote their products and services. In this blog post, we will discuss the 14
best WhatsApp promotional messages with their benefits and examples that
can help you convert your audience.
Key benefits of sending
promotional messages on WhatsApp Business Platform
Sending promotional messages on WhatsApp can
provide several benefits for businesses. Here are some of the key benefits of
using WhatsApp for promotional messaging:
1. Direct and Customized
Communication:
WhatsApp is a direct and personalised
communication channel that enables companies to establish one-on-one connections
with their clients. Establishing a more personal relationship with clients
through this kind of communication might help to increase trust.
2. High Open and Engagement
Rates:
As compared to other marketing channels like
email or social media, WhatsApp has a high open and engagement rate. This is
due to the fact that WhatsApp alerts are more noticeable and users are more
inclined to interact with a message that is sent to their phone immediately.
3. Cost-Effective:
WhatsApp marketing messages are
an affordable method of reaching clients. Unlike conventional marketing mediums
like print or television, WhatsApp messages don't have production or delivery
expenditures.
4. Improved Consumer
Loyalty:
By offering exclusive deals and tailored
communication, WhatsApp promotional messaging may assist boost client
loyalty. This can assist firms in luring new clients and retaining existing
ones.
5. Improved customer service:
Improved customer service is possible thanks
to WhatsApp, which can be utilised to answer any queries or issues that clients
may have. This can raise consumer trust and boost customer happiness.
6. Real-Time Analytics:
Since WhatsApp offers real-time data, companies
may monitor the performance of their marketing message efforts. This can aid
companies in improving their entire marketing initiatives and message approach.
14 best promotional
whatsapp messages with their benefits and examples
1. Welcome message
Always, the initial impression is the lasting one. So, it's crucial to leave a lasting impact on your audience. The best technique to engage potential consumers in conversation is with a welcome message. They experience a sense of value and appreciation. Your welcoming speech should be succinct, direct, and brief.
By extending a warm greeting to your clients,
you demonstrate your concern for them and openness to dialogue. A warm greeting
establishes a good rapport with your consumer and sets the tone for the entire
conversation. This kind of communication can be used to present your company,
your goods or services, and your USP (USP).
Example : "Welcome to [Business Name]! We're
excited to have you as a new customer. As a token of our appreciation, we're
offering you a special discount on your next purchase. Use code WELCOME10 at
checkout to receive 10% off your order.
Example : Thank you for choosing
[Business Name], and we look forward to serving you!"
2. Limited time offer
message
To make your consumers feel pressed for time,
use a message about a limited-time deal. It implores people to act right away
before the deal ends. Flash sales, seasonal discounts, and other special
promotions are all excellent candidates for this kind of communication.
Your clients may feel more pressured to buy
if you provide a limited-time offer, which can enhance sales. This kind of
communication should be crystal clear, succinct, and emphasise the advantages
of your product. To compel your consumers to act, you should also include a
call-to-action (CTA) that is clear and concise.
Example : Hello, [customer_name]! Get
ready to save with our limited time offer! Get your early bird tickets before
midnight to receive a 20% discount: [short_link]
3. New product announcement
message
You must notify your WhatsApp contacts if you
are introducing a new good or service. Your audience will be intrigued and
excited by this kind of communication. It's crucial to emphasise the advantages
of your new offering and how it may help them with their difficulties.
A new product or service launch generates
excitement and buzz among your clientele. This kind of communication needs to
be crystal clear, succinct, and emphasise the special qualities and advantages
of your brand-new good or service. To entice your clients to discover more
about your new product or service, you should also add a CTA.
Example : [customer_name], we are
happy to announce that some of your favorites from the past are back. Shop now
and receive 10% at the checkout: [short_link]
4. Product or service
review message
A message that includes a product or service
review is a terrific method to establish credibility and trust with your
audience. You may distribute comments, testimonials, and reviews from customers
on your goods or services. You can draw in new clients and keep your current
ones coming back with this kind of communication.
Sharing customer testimonials demonstrates
your concern for and appreciation of your clients. This kind of statement has
to be crystal clear, succinct, and emphasise the favourable client feedback. To
entice clients to explore more about your goods or services, you should also
add a CTA.
Example : Hi (Customer name), Thanks
for choosing our product(Product name). Create a better experience by leaving a
review for yourself and other customers(Short link for review)
5. Exclusive access message
An exclusive access message is a great way to
make your customers feel special. You can offer them exclusive access to your
new product or service before it is available to the general public. This type
of message creates a sense of exclusivity and can increase the perceived value
of your product or service.
When you offer exclusive access to your
customers, it creates a sense of exclusivity and can lead to increased sales.
This type of message should be clear, concise and highlight the unique features
and benefits of your exclusive offer. You should also include a CTA to
encourage your customers to take advantage of your exclusive offer.
Example : Dear customer, Gain
exclusive access to premium products with our membership program. Elevate your
experience and buy your favorite product today."
6. Thank you message
A thank you message is a great way to show
your appreciation to your customers. You can thank them for their purchase,
their loyalty, or for simply being a part of your brand's community. This type
of message can help you build a positive relationship with your customers and
increase customer loyalty.
When you send a thank you message, it shows
that you value your customers and appreciate their support. This type of
message should be personalized, heartfelt, and show your gratitude towards your
customers. You can also include a CTA to encourage your customers to share
their feedback or refer their friends to your brand.
Example : Hi (Customer name), Thank
you for choosing our service! We appreciate your trust and are committed to
providing you with the best experience possible. Please feel free to reach us
at(Website link)
7. Holiday or special
occasion message
Sending holiday or special occasion messages
to your customers is a great way to connect with them on a personal level. It
shows that you care about them and are willing to celebrate special moments
with them. This type of message can help you strengthen your relationship with
your customers and increase brand loyalty.
When you send holiday or special occasion
messages, it shows that you are more than just a brand, but a friend who cares
about your customers. This type of message should be personalized, show your
appreciation towards your customers and wish them a happy holiday or special
occasion. You can also include a CTA to encourage your customers to check out
your products or services that are relevant to the occasion.
Example : Hi (Customer name), Wishing
you joy and happiness on this special occasion! May your day be filled with
love, laughter, and cherished memories. From all of us at [company name], we
wish you a happy [holiday/special occasion] and look forward to serving you in
the future!".
8. Survey message
A survey message is a great way to gather
feedback from your customers. You can ask them about their experience with your
products or services, their preferences, and their opinions. This type of
message can help you improve your products or services and provide a better
customer experience.
When you send a survey message, it shows that
you value your customers' feedback and are willing to improve your products or
services based on their feedback. This type of message should be short, simple,
and easy to answer. You can also offer an incentive, such as a discount or a
gift card, to encourage your customers to complete the survey.
Example : "We value your
opinion! As a valued customer, we would like to hear your thoughts and feedback
on our service. Please take a moment to complete our brief survey and help us
improve your experience. Your input is greatly appreciated!
9. Cross-sell message
A cross-sell message is a great way to
promote your complementary products or services to your existing customers. You
can offer them a product or service that complements their previous purchase.
This type of message can help you increase your sales and customer lifetime
value.
When you cross-sell to your customers, it
shows that you understand their needs and are willing to provide them with a
complete solution. This type of message should be personalized, highlight the
benefits of your complementary product or service, and include a clear CTA to
encourage your customers to make a purchase.
Example : Dear (customer name), we
offer a wide range of [related product/service]? Take your [original
product/service] experience to the next level and explore our other offerings.
Don’t miss out on the opportunity!
10. Referral message
A referral message is a great way to
encourage your existing customers to refer their friends or family to your
brand. You can offer them an incentive, such as a discount or a gift card, for
every successful referral. This type of message can help you attract new
customers and increase your brand awareness.
When you send a referral message, it shows
that you value your customers' support and are willing to reward them for their
loyalty. This type of message should be personalized, highlight the benefits of
your referral program, and include a clear CTA to encourage your customers to
refer their friends or family.
Example : Dear Customer, Share the
love and refer a friend! We value your support and would be grateful if you
could spread the word about our service. Refer a friend today and both of you
can enjoy [incentive/reward]. Thank you for choosing us and for helping us
grow. We appreciate your trust and loyalty!"
11. Educational message
An educational message is a great way to
provide value to your customers. You can share tips, tricks or industry
insights related to your products or services. This type of message can help
you establish your brand as an authority in your industry and increase customer
loyalty.
When you send an educational message, it
shows that you care about your customers' success and are willing to provide
them with valuable information. This type of message should be informative,
easy to understand, and relevant to your customers' needs. You can also include
a CTA to encourage your customers to learn more about your products or
services.
Example : Hi [customer name]"Did
you know? [Interesting fact or statistic related to your industry]. We believe
in educating our customers and providing valuable insights into
[industry/field]. Stay tuned for more informative content from us and feel free
to reach out to our team with any questions or comments. Knowledge is power and
we're here to help you stay informed!"
12. Upsell message
An upsell message is a great way to promote
your premium products or services to your existing customers. You can offer
them an upgrade, an add-on, or a bundle deal that enhances their experience
with your products or services. This type of message can help you increase your
revenue and customer lifetime value.
When you upsell to your customers, it shows
that you are willing to provide them with a premium experience and enhance
their satisfaction. This type of message should be personalized, highlight the
benefits of your premium products or services, and include a clear CTA to
encourage your customers to upgrade.
Example : Dear Upgrade your
[product/service] and enjoy even more benefits! Our [upsell product/service]
offers additional features and advantages. Hurry up! Limited offer! opportunity
to enhance your [product/service] and enjoy greater value. Upgrade now and see
the difference!
13. Abandoned cart message
A notice about an abandoned trolley is a fantastic approach to get back lost revenue. Customers who have things in their trolley but have not yet checked out can get a reminder message. You may boost your conversion rate and recoup lost money by using this kind of messaging.
Sending an abandoned trolley notification
demonstrates your understanding of your clients' demands and willingness to
improve their shopping experience. Personalization, a clear call to action
(CTA) to persuade your consumers to finish their purchase, and an
incentive—like a concession or free shipping—should all be included in this
sort of communication.
Example : Hi [customer name]Did you
forget something? It looks like you left something in your cart! Complete your
purchase now and enjoy [benefit or discount]
14. Exclusive offer message
To thank your devoted clients and promote
repeat business, send them a special offer letter. You may give them a unique
deal or a brief promotion that is just available to your WhatsApp users. You
can improve consumer loyalty and sales with this kind of communication.
Your willingness to give your consumers a
distinctive shopping experience and appreciation for their loyalty are both
shown when you send an exclusive offer message. This kind of messaging should
be tailored to each consumer, emphasise the advantages of your offer, and
contain a clear CTA to nudge them into making a purchase.
Example : Dear [customer
name]Exclusive offer for our valued customers! Enjoy [discount/offer] on our
[product/service] for a limited time only. Don't miss out on this opportunity
to experience [benefit of product/service].
How to send promotional messages on WhatsApp to Unlimited users with digital gyan india?
Digital gyan india is a bulk SMS and WhatsApp marketing service that
allows businesses to send promotional messages to unlimited users on WhatsApp.
Here's how to send promotional messages on WhatsApp with digital gyan india:
1. Create an account:
First, create an account with digital gyanindia by visiting their website and clicking on the "Sign Up" button.
Follow the instructions to create your account.
2. Upload your contacts:
Once your account is created, you can upload
your contacts to digital gyan india. You can do this by creating a contact list
in an Excel sheet and uploading it to digital gyan india.
3. Create your message:
Next, create your promotional message. You
can include text, images, and links in your message. Make sure your message is
engaging and relevant to your audience.
4. Schedule your message:
Once your message is created, you can
schedule it to be sent at a specific time and date. You can also choose to send
the message immediately if you prefer.
5. Track your results:
digital gyan india provides real-time
analytics, allowing you to track the success of your promotional messaging
campaign. You can track the number of messages sent, delivered, and read, as
well as the engagement rate of your message.
6. Optimize your campaign:
Based on the results of your campaign, you
can optimize your messaging strategy to improve your overall marketing efforts.
You can adjust your message content, timing, and targeting to better resonate
with your audience.
Frequently Asked Questions (FAQS )
Q: How effective are
WhatsApp promotional messages?
Ans: WhatsApp promotional messages can be highly
effective, as they offer direct and personalized communication with customers
and have a high open and engagement rate.
Q: What types of businesses can benefit from WhatsApp promotional messages?
Ans: Any business that wants to communicate with
their customers directly and build a more personal relationship can benefit
from WhatsApp promotional messages. This includes e-commerce businesses,
service-based businesses, and brick-and-mortar businesses.
Q: What types of messages can be sent on WhatsApp for promotional purposes?
Ans: There are various types of messages that can
be sent on WhatsApp for promotional purposes, including product launches,
discount codes, exclusive offers, new collections, event invitations, and
customer surveys.
Q: Can businesses send promotional messages to customers who have not opted-in to receive messages?
Ans: No, businesses should only send promotional
messages to customers who have opted-in to receive messages. Sending
unsolicited messages can be considered spam and can damage the business's
reputation.
Q: How can businesses measure the success of their WhatsApp promotional messages?
Ans: Businesses can measure the success of their
WhatsApp promotional messages by tracking the number of messages sent,
delivered, and read, as well as the engagement rate of their messages.
Real-time analytics can be provided by WhatsApp marketing tools and services.
Q: How frequently should businesses send promotional messages on WhatsApp?
Ans: The frequency of promotional messages on
WhatsApp should depend on the business's marketing strategy and customer
preferences. It's important not to overload customers with too many messages,
as this can lead to disengagement and unsubscribes.
Q: Can businesses use WhatsApp for customer support?
Ans: Yes, businesses can use WhatsApp for customer
support by providing a dedicated support number or by integrating WhatsApp with
their customer support software.
Q: Are there any regulations or guidelines businesses should follow when sending WhatsApp promotional messages?
Ans: Yes, businesses should follow WhatsApp's terms and conditions, as well as any local regulations and guidelines related to marketing and data protection. For example, businesses should obtain customers' consent before sending them promotional messages and should provide an easy opt-out option.
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