Top Reasons Your Business Can’t Afford to Ignore SMS Marketing
Summary: SMS marketing is a powerful yet cost-effective way to reach thousands of customers promptly. Many businesses still overlook the benefits this marketing technique offers and fail to promote their product to a massive audience base. The post explains five proven reasons why businesses of any size cannot afford to ignore bulk messaging.
If you still think about why you should use SMS marketing, here're the top reasons that will definitely convince you to use it in your business.
#1: Quick, Straight Communication
SMS Marketing is the fast, reliable, and most straightforward way to reach a large number of people to communicate business updates. Also, you only send SMS to people who have opted for receiving your business communication which ensures that you are not annoying people. Even if anyone wants to stop receiving promotional messages, it’s easy to opt-out.
Since people spend most of their time browsing smartphones, they may receive your message, reads it, and acts upon it if they find it relevant. Bulk SMS marketing is the fastest way to reach a vast database of customers – both existing and new. Moreover, it’s a consistent marketing technique, that’s relatively easy to implement.
#2: Build Customer Loyalty
Customer loyalty is unquestionably one of the most critical factors for businesses that they cannot overlook at any cost. With the rising volume of time people spend on their smartphone devices, these handheld devices are emerging as an invaluable asset for brands to connect with the buyers.
Many businesses believe that SMS marketing gives the ease and affordability that other communication channels such as email and paid ads lack. However, as a marketer, do not forget to get customer permission before sending promotional messages. More important, keep you SMS short and keep in mind standard texting etiquettes.
#3: Easily Trackable Marketing
Marketing is all about ROIs (Return on Investment), so design your campaign keep in mind the sales and profit figures as it will influence revenue. If your marketing team cannot track and analyze the campaign, the company may not be able to take its full advantage. SMS marketing campaigns such as bulk SMS are easy to track and provides useful insights for marketers.
Bulk SMS text includes short links as call-to-action (CTA). When a user clicks on the link, it's easier for marketing teams to track the campaign's success. By monitoring the click-through rate, businesses can develop more robust strategies to attract and engage customers with the brand.
#4: Increase Business Awareness
SMS Marketing or bulk SMS is a boon for startups and small businesses as it spreads your business awareness in an extremely cost-effective manner. It is undoubtedly the best marketing channel to communicate words about the growing brand with a massive audience. You can use it for promoting every single business update.
Businesses can use text messaging for promoting seasonal discounts, upcoming deals, festive offers, etc. Keep your customers informed digitally and eliminate the need for printing out promotional brochures and flyers. Save spending prodigiously on paper-based promotional technique and invest wisely in digital promotions.
#5: Time Effective Marketing Tactic
If you are running a business, you need to manage many things right from internal operations to external stakeholder relationships. By implementing SMS text messaging in your business marketing campaign, you can save significant time and focus on other core areas for growth and expansion.
Moreover, you can integrate bulk SMS in your existing marketing campaign and gain more benefits. Leverage the simplest promotional method to reach an audience in a cost-effective and time-efficient way.Personalization of messages helps to build and maintain a strong relationship with customers.
Final Verdict
With 160-character length, you can make or break your product, so, always plan your Bulk SMS marketing strategy considering your target audience and their preferences. It’s entirely up to you how you make the best out of your marketing campaign and grab the opportunity to attract new customers while retaining the existing ones.
Developing a strong marketing campaign will bring more sales while improving your revenue graph exponentially. So, make sure to leverage SMS marketing in your business, regardless of big or small, to earn countless benefits.
