Tips to Leverage the Power of SMS Marketing and Maximize Success
Summary: Businesses in all industry verticals are moving to SMS marketing for advertising their products to a wide audience base. Building a powerful bulk SMS marketing campaign is what companies need to maximize the success of their marketing strategies. The post summarizes the tips that can help businesses succeed in their aim.
No two SMS marketing campaigns are the same; each has its specific aim and audience. Several companies rely upon full-fledge bulk SMS marketing campaign while others consider it as an optional marketing strategy. Due to the high success ratio, businesses prefer spending on SMS advertising more than ever. In 2020, mobile advertising spending globally is recorded at 199 billion USD.
Among various industries, Retail is the one that has spent the highest on mobile advertising worldwide. Isn’t it amazing? As far as marketing is concerned, texting is one of the most preferred advertising mediums as 90% of text messages are viewed and read within three minutes of receipt.
Since SMS marketing is unquestionably a successful and most reasonable advertisement channel, it’s important that the businesses know the art of maximizing their sales. Let’s have a look at several tips that companies can implement for increasing their success rate and earn better revenues.
#Tip 1: Know Your Customers
We all want to lead the competition and become successful marketers but what does success mean in marketing. A successful marketer is one that connects with people and understands their requirements. But, how is that possible?
The simple and straightforward answer is that you can connect with your audience by developing a successful bulk SMS marketing campaign, considering a user-centric approach in mind. Know your customers and put their needs first to improve the relationship as well as customer retention.
#Tip 2: Build A Dedicated SMS Marketing Team
A single person cannot run an entire marketing campaign. You need to build a strong SMS marketing team with highly talented professionals having expertise in different skills. All the members of the team must stay laser-focused while creating marketing content.
Make sure that your SMS marketing team comprise a product expert, retail expert, marketing program specialist, promotions expert, social media executive, budget analyst and an ROI analyst. All the team members must work in collaboration to gain success.
#Tip 3: Call-to-Action is Compulsory
Add call-to-action (CTA) in your SMS marketing text to get better customer engagement. After all, the core intent of your SMS marketing campaign is to attract customers, encourage them to read the text, engage with the brand, and finally act on it.
Not just CTAs motivates the sales funnel, but they guide users on what to do next. It simplifies the customer’s journey and encourages them to buy the product. Absence of CTA in the SMS marketing text can minimize your chances of acquiring conversions.
#Tip 4: Right Message to The Right Audience
Analytics plays a vital role in getting the right message delivered to the right person. You can analyze your customer’s purchase history and use it to segment the audience based on demographics. Using analytics, you can avoid promoting beauty products to a senior citizen.
Your SMS marketing team can utilize data collected across disparate sources to make a strong SMS marketing strategy. Based on the customer data, the marketing team can further promote the message directly to the right audience and prospective buyers.
#Tip 5: Clear Message & Right Timings are Crucial
Remember you have 160 characters to showcase your content designing skills. Make sure that you write your message in a clear and precise language with no slang, abbreviations, or hype. Don’t sound too promotional as it can be annoying.
Perfect timing is what you need to note carefully while sending promotional bulk SMS to the customers. Sending dinner promotions during morning hours makes no sense; so, make sure whatever your message is, you follow the right promotional schedule between 9 am and 9 pm.
Final Thoughts
No matter if you are running a small business, a large enterprise, or a startup, you have to be extra cautious with your SMS marketing strategy. If accomplished successfully, an SMS campaign can take your business to new heights.
Make sure to send you a message in an opportune time so that maximum customers can grab the opportunity. Moreover, try adding links to your SMS texts and add a unique Sender ID for custom texting.
MySMSMantra’s bulk SMS service enables businesses to gain maximum benefits out of their SMS marketing campaigns. You can leverage custom message feature to convey exactly what you need to with your customers at a very reasonable package. Reporting and analytics will help you monitor the success rate of your marketing campaign and take appropriate actions for improvement (if required).
